Introducing Google Analytics

A new service has quietly launched from the search masters. Google rebrands Urchin with Google Analytics. Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

The new Google Analytics service tells you everything about your website visitors. Google Analytics has enterprise level capabilities and yet still is accessible to anyone who wants to improve their marketing and site design.

Integrated with AdWords.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Google Analytics tracks all of your non-AdWords initiatives as well. And the best part of the mix might be the fact that its free!

With Google Analytics, you can learn how visitors interact with your website and identify the issues that keep them from completing your conversion goals. You can also find out how profitable your keywords are across search engines and integrated campaigns. Analytics can track where your best customers come from and which markets are most profitable to you.

Visual reports are colorful with graphs and charts, making it easier to understand and use. Charts are similiar to Urchin reports, which have been renamed to the Google Analytics name.

Analytics Case studies and performance reviews showcase how users increased conversions, improved customer engagement, and found a better way of driving online sales.

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