More AOL Google deal details

Time Warner’s AOL and Google to Expand Strategic Alliance

A few quick points about the AOL Google deal:

  • Creating Global Advertising Partnership
  • Google to Invest $1 Billion for a 5% Stake in AOL
  • Companies to Collaborate on Online Video Offering and Make More AOL Content Available to Google Users
  • Google Talk Instant Messaging Software to Communicate With AIM Users

The agreement’s broad range of new features for users and advertisers include:

  • Creating an AOL Marketplace through white labeling of Google’s advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties
  • Expanding display advertising throughout the Google network

  • Making AOL content more accessible to Google Web crawlers
  • Collaborating in video search and showcasing AOL’s premium video service within Google Video
  • Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and
  • Providing AOL marketing credits for its Internet properties.

More insightful details about the Google AOL deal can be found in the Google Press Centre seciton.

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