Google Ads for Radio

Google is set to aquire dMarc Broadcasting, which will bring Radio Adverting to Google Adwords Advertisers in a deal that could be set at $1.136 billion over the next three years..

Google announced it has agreed to acquire dMarc Broadcasting, Inc., of Newport Beach, Calif. dMarc is a digital solutions provider for the radio broadcast industry.

dMarc connects advertisers directly to radio stations through its automated advertising platform. The dMarc platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns.

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

This move by Google initiates a committment to explore new ways to extend targeted, measurable advertising to other forms of media besides the web.

The deal is reported to be at $102 million in cash. As well, Google will be obligated to make additional contingent cash payments from time to time if certain product integration, net revenue and advertising inventory targets are met over the next three years. This couldin turn be in upwards of $1.136 billion over the next three years.

More information, and press release.

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