Archive for the 'AdWords' Category

Google Ads for Radio

Tuesday, January 17th, 2006

Google is set to aquire dMarc Broadcasting, which will bring Radio Adverting to Google Adwords Advertisers in a deal that could be set at $1.136 billion over the next three years..

Google announced it has agreed to acquire dMarc Broadcasting, Inc., of Newport Beach, Calif. dMarc is a digital solutions provider for the radio broadcast industry.
dMarc […]

AOL pushing Google to try more complex ads

Tuesday, December 20th, 2005

The AOL deal with Google is said to be announced this afternoon. In that deal, it is said to be that AOL is suggesting to Google that they try some more graphically intense ads to ad some substance to the sparceness of Google’s site.

Google made a name for itself in the online advertising field by […]

Introducing the Quality Score landing page

Monday, December 12th, 2005

Have you ever clicked on a Google Adwords ad, only to find out that it wasnt as relevant as what was stated in the text ad? Google has brought out some ways to fix that little issue. Introducing the Quality Score landing page.

Google started incorporating a new factor into the Quality Score, the landing page. […]

Google Click-to-Call

Wednesday, November 23rd, 2005

Google’s Click-to-Call gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.

With Google’s Click-to-Call, website visitors can speak directly to advertisers they find on a Google search results page.
When the phone icon is clicked on, you can enter your phone […]

Google Onsite Advertiser

Tuesday, November 22nd, 2005

Google adds Onsite Advertiser option for Publishers to target more specific related advertisers.

The Google Onsite Advertiser allows advertisers to bid for inventory directly from your (the publishers) homepage.
“Advertise on this site” links in the ad units let advertisers know they have the opportunity to place ads on your site, and enable them to act at […]

Introducing Google Analytics

Monday, November 14th, 2005

A new service has quietly launched from the search masters. Google rebrands Urchin with Google Analytics. Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your […]

Google Keyword Tool is even more useful

Thursday, November 3rd, 2005

The Google Keyword Tool is now even more useful for AdWords customers. In Search Marketing, it is very important to create effective keyword lists, and now there’s an improved Google Keyword Tool to help you do so.

Ann-Lee, from the Google Keyword Tool team, tells us a little more about it on the Google Adwords Blog.
From […]

How to Master Google AdWords - Part 2

Friday, October 21st, 2005

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising…Part 2

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors […]